A feature that actually fits
Built around your real pricing and billing logic, not bent to fit whatever a generic plugin happens to support.
For WooCommerce stores that have outgrown the defaults.
Subscriptions, custom pricing rules, checkout fields and third-party integrations, built as proper WooCommerce features rather than fragile workarounds — and built to survive the next core update.
THE PROBLEM
WooCommerce out of the box covers most of a store, not all of it
WooCommerce handles products, checkout and payments well by default. What it does not do is your specific pricing model, your specific subscription rules, or the one integration your business runs on. Those gaps get patched with a stack of plugins that half-solve the problem, or left undone. Custom development closes the actual gap once, properly.
WHAT USUALLY DRIVES THIS
- Subscription billing needs rules WooCommerce Subscriptions does not offer out of the box — custom trial logic, plan switching, prorated upgrades
- Wholesale or B2B customers need pricing the standard catalog cannot express — tiered, role-based or quantity pricing
- Checkout needs to capture information the default fields do not — a licence number, a delivery instruction, a configuration choice
- A product genuinely needs configuration options beyond WooCommerce's variation system
- The store needs to talk to a CRM, ERP, shipping carrier or payment gateway with no clean existing plugin
- Several plugins are stacked on top of each other trying to approximate one feature that should just be built
SCOPE
What I deliver
- WooCommerce Subscriptions setup and customization — recurring billing, trials, upgrades and cancellations
- Custom pricing rules — tiered, wholesale and role-based pricing
- Custom checkout fields and checkout flows built around how you actually sell
- Product configurators and variations beyond WooCommerce’s defaults
- Integrations with payment gateways, shipping carriers, CRMs and ERPs
- Custom plugin development for store logic no off-the-shelf plugin covers
- Update-safe code that survives WooCommerce and WordPress core updates
TECHNOLOGY I USE
- WooCommerce
- WordPress
- WooCommerce Subscriptions
- Stripe
- PayPal
- PHP
- MySQL
- REST API
- WP-CLI
PROCESS
How a build runs
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Map the actual business rule
Before any plugin or code, I want the real rule — the pricing logic, the subscription behaviour, the exact data a checkout field needs to capture. Vague requirements produce fragile features.
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Choose configuration over code where it holds
If an existing, well-maintained plugin can do it through configuration, that is usually the more durable answer. Custom code is for the part nothing off-the-shelf actually covers.
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Build on a staging copy of the store
New logic is built and tested against a copy of your real product and order data, never against the live store first.
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Test with real transactions
Subscription renewals, pricing rules and checkout changes are tested end to end with actual test transactions, including on mobile, before anything reaches production.
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Ship and monitor
Deployed during a safe window with a rollback point taken first, then watched through at least one full order or billing cycle to confirm it holds under real use.
BENEFITS
What you get out of it
Eleven years of WordPress work, a good share of it running and extending WooCommerce stores, means I know where a stack of half-fit plugins usually breaks down — and where one properly built feature replaces four fragile ones.
Fewer plugins, less to break
One well-built feature instead of three overlapping plugins fighting each other during checkout.
Built to survive updates
Custom logic uses WooCommerce’s own hooks and APIs, so a core update does not quietly break it.
RELEVANT WORK
Projects built this way
Each of these is written up as a full case study — the problem, the approach, the stack and the outcome.
Freizeitcenter Dietz
German motorhome dealership running sales, rental and workshop booking side by side, with dealer ranges for Dethleffs, Pössl, Sunlight and Knaus.
- WordPress
- WooCommerce
- PHP
Canvascroft
A subscription creative service for a branding studio — recurring billing built around the studio’s own plan structure, not a generic subscription box template.
- WordPress
- Elementor
- WooCommerce
DGsors Advertising
Advertising agency covering branding and packaging, content creation, media production and 3D rendered commercials, with a WooCommerce storefront alongside.
- WordPress
- Elementor
- WooCommerce
Kinder City
Nursery and pre-school group with multiple settings — admissions, visit booking, Ofsted information and recruitment.
- WordPress
- Elementor
- Responsive templates
TESTIMONIALS
What clients say
Every completed Upwork contract to date, each rated 5.0 — quoted as written.
“He is very punctual on timelines and has a complete inside out knowledge of WordPress theme development.”
“He completed the customer theme development work before time. The work delivered is awesome and he delivered more than expected. Really a good and honest freelancer to work with.”
“Ashekur Rahman delivers the work timely and perfectly. His knowledge in wordpress is very vast and he can do anything in wordpress and web developement.”
FAQ
Questions I get asked
What store owners ask before adding something WooCommerce does not do by default.
What counts as WooCommerce development versus a fix?
A fix repairs something that used to work — checkout, payments, shipping. Development adds something new: a feature, a pricing model, an integration that WooCommerce does not do out of the box. If your store is broken, see WooCommerce Fixes instead; if it is working but missing something, this is the right service.
Can you set up WooCommerce Subscriptions or recurring billing?
Yes — trial periods, renewal cycles, upgrades and downgrades between plans, failed-payment retry logic, and cancellation flows, configured or built to match your actual pricing model rather than the plugin’s defaults.
Can you build custom pricing rules like wholesale or tiered pricing?
Yes, including role-based pricing for logged-in wholesale customers, quantity break discounts, and bundle pricing — either through configuration of an existing plugin or custom logic where the plugin cannot do what you need.
Can you add custom checkout fields or a custom checkout flow?
Yes — extra fields, conditional steps, a multi-step checkout, or a flow tailored to a specific product type, built to keep working through WooCommerce updates rather than as a fragile one-off hack.
Will custom code survive WooCommerce and WordPress updates?
That is the point of building it as a proper custom plugin using WooCommerce’s own hooks and APIs, rather than editing core or theme files directly. It is tested against new releases as part of ongoing maintenance if you keep that arrangement.
Do you integrate WooCommerce with other systems?
Yes — payment gateways, shipping carriers, CRMs, ERPs and inventory systems, either through an existing plugin’s API or a custom connector when no plugin covers the specific systems you use.
Do you offer ongoing WooCommerce maintenance?
Yes — core, plugin and gateway updates, plus monitoring for anything custom that was built, on a monthly arrangement. Plenty of store owners bring me in for the initial build and then handle day-to-day updates in-house.
Available for new projects
NEXT STEP
Tell me what your store needs to do that it can’t right now.
Based in Bangladesh, working with clients worldwide. Describe the feature and how you currently work around it — every serious enquiry gets a reply within one working day.
- Reply within one working day
- Fixed quote before work starts
- UK, EU and US hours covered
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