SEO that starts with how the site is built.

Technical and on-page SEO for businesses tired of paying for content nobody finds. I fix the foundations first — crawlability, structure, speed, schema — then make each page earn a ranking for something specific.

THE PROBLEM

What I actually get called in to fix

Most SEO problems I get handed are not content problems. They are build problems: pages Google has never crawled, six pages competing for the same phrase, titles generated by a plugin nobody configured, a Core Web Vitals score quietly capping everything else. I come at SEO as the developer who builds the site, because that is where most of the fixable damage lives. I am not a link-building agency, and I will not sell you a monthly retainer for “authority” — what I do is make a site technically sound and structurally clear, which is the part genuinely within your control.

Google has not indexed half your pages

Blocked in robots.txt, orphaned with no internal links pointing at them, buried behind pagination, or quietly written off as duplicates. A page that is not indexed cannot rank at all, and most owners have never checked which of theirs are missing. This is usually the single largest and cheapest win available.

Your own pages compete with each other

Three service pages targeting the same phrase means Google picks one of them — usually not the one you would have chosen — and splits the authority between the rest. The fix is consolidation, clearer targeting and deliberate internal linking, not publishing more content on top of the problem.

The site is too slow to rank well

Core Web Vitals are a ranking signal and a conversion factor simultaneously. Oversized images, render-blocking scripts and layout that shifts while loading are all measurable, all fixable, and all invisible until someone actually measures them.

Nothing on the page tells Google what it is about

Missing or duplicated title tags, no heading hierarchy, no structured data, descriptions auto-generated by a plugin. Unglamorous problems, and the cheapest wins on the board — they cost hours, not months, and they compound with everything else you do afterwards.

SCOPE

What I deliver

  • Full technical SEO audit — crawlability, indexation, redirects, canonicals and duplicate content
  • Core Web Vitals and page speed work (LCP, INP, CLS), measured before and after rather than asserted
  • Site architecture and internal linking — a structure Google can follow and visitors can navigate
  • Unique, intent-matched title tags and meta descriptions across every page
  • Heading hierarchy and semantic HTML that describes each page honestly
  • Structured data — Organization, Service, Breadcrumb, FAQ, Article and Product where it applies
  • XML sitemaps, robots.txt, canonical tags, and hreflang where a site is multilingual
  • Migration SEO — redirect mapping so a redesign or replatform keeps the rankings you already paid for
  • Google Search Console setup, verification and ongoing issue triage
  • Keyword research and competitor gap analysis, so each page targets something specific

TECHNOLOGY I USE

  • Google Search Console
  • Analytics 4
  • PageSpeed Insights
  • Lighthouse
  • Screaming Frog
  • Ahrefs
  • Schema.org
  • Core Web Vitals
  • Bing Webmaster Tools
Technical SEO audit view showing crawl coverage, indexation status and site structure
The audit comes first — what Google can reach, what it has indexed, and what it has quietly skipped.

PROCESS

How a project runs

  1. Audit and baseline

    I crawl the site, pull Search Console and Core Web Vitals data, and establish where you actually rank today. Without a baseline there is no honest way to tell later whether any of the work moved anything — and that is exactly why so much SEO reporting is unfalsifiable.

  2. Prioritise by impact

    You get a ranked shortlist, not a 200-row spreadsheet. Indexation failures and Core Web Vitals problems come before meta description polish, because that is the order in which they actually affect results.

  3. Technical fixes

    Crawlability, redirects, canonicals, speed, structured data, sitemap and robots. Foundations first — on-page work applied to a page Google cannot crawl is wasted effort, however good the copy is.

  4. On-page and structure

    Titles, descriptions, headings and internal links, page by page, each targeting one specific intent rather than everything vaguely. This is also where pages competing with each other get untangled.

  5. Measure and hand over

    Search Console monitoring, a re-measured baseline against the original, and a written record of what changed and what to watch. You should be able to see the effect yourself rather than take my word for it.

Google Search Console performance graph showing impressions and clicks rising after technical fixes
Measured against a baseline, so you can see what moved rather than take my word for it.

BENEFITS

What you get out of it

Found for things people buy on

Ranking for a phrase nobody searches with intent is vanity. The targeting work starts from what you actually sell and who actually buys it.

Fixes that stay fixed

Technical SEO is not a subscription. Once a site is crawlable, fast and correctly structured, it stays that way until something breaks it — and then you fix that one thing.

Evidence, not adjectives

Before-and-after numbers from Search Console and Core Web Vitals. You see what moved, by how much, and what did not move.

RELEVANT WORK

Where this experience comes from

Most of my frontend application work sits behind client login screens and NDAs, so it is not something I can publish as a case study. The history is on the record instead:

2023–2024

Sumashtech Ltd.

A year building and maintaining Nuxt.js applications, focused on responsive, high-performance interfaces.

2019–2023

Peymynt / Payyit

Four years as Senior Frontend Developer leading React work on a financial product, alongside cross-functional product teams.

2015–2019

Quomodosoft

Four years of WordPress and frontend delivery across a wide range of client projects.

The publicly linkable builds are in the portfolio, and the full history is on the homepage.

TESTIMONIALS

What clients say

Every completed Upwork contract to date, each rated 5.0. The work behind them was WordPress — my SEO references are available on request — but the way a project runs is the same whichever platform it is on.

“Ashekur was a total lifesaver on this project. From the very first message, his communication was prompt, clear, and friendly. He dove straight into the work, quickly grasped my requirements, and delivered a rock-solid solution ahead of schedule—without a single hitch.”
Verified Upwork review WordPress bug fix · May 2025
“Ashekur Rahman delivers the work timely and perfectly. His knowledge in wordpress is very vast and he can do anything in wordpress and web developement.”
Verified Upwork review Bug, plugin and theme fixes · Oct 2021
“Recommended! Ashekur did a great work, he is a very good developer and did exactly what i need.”
Verified Upwork review PSD to WordPress theme · Oct 2021

FAQ

Questions I get asked

What people ask before commissioning SEO work, answered up front — including where the honest answer is “you do not need this”.

How long does SEO take to work?

Technical fixes can surface within weeks — indexation problems in particular often resolve as soon as Google recrawls the site. Movement on competitive commercial terms is a matter of months, and anyone promising otherwise is guessing. The honest early signal is Search Console: you will see crawl and impression changes there long before you see revenue.

Can you guarantee first-page rankings?

No, and nobody legitimately can — Google's ranking systems are neither for sale nor disclosed. Treat a guarantee as a reason to walk away. What I can commit to is that your site will be crawlable, fast, correctly structured and targeting the right queries, which is the entire share of the problem that is actually in your control.

Do you do link building?

No. I do technical and on-page SEO, which is the part a developer does genuinely well. For off-page work I would rather point you to someone who specialises in it than do it badly. In practice most sites I audit have enough unfixed on-page problems that links are not yet the bottleneck.

Do I need SEO if my website is already good?

Possibly not. If your pages are indexed, fast, well structured and ranking for what you sell, there is nothing for me to do and I will say so. Send me the URL and you will get a straight answer rather than a proposal.

Is this only for WordPress sites?

No. The technical work applies to any platform — WordPress, Webflow, Shopify, a custom build. WordPress is simply where I am fastest, because I know where its particular problems tend to hide.

What do you need from me to start?

The site URL, access to Google Search Console or permission to set it up, and a clear sense of what you sell and to whom. That last one matters more than people expect — targeting the wrong queries perfectly is still the wrong outcome.

Do you offer ongoing SEO?

I offer monthly technical monitoring: Search Console triage, Core Web Vitals, and catching regressions after site changes — which is when most SEO damage actually happens. I do not sell open-ended content retainers.

Available for new projects

NEXT STEP

Tell me what you are building.

Based in Bangladesh, working with clients worldwide. Describe the project and where it is stuck — every serious enquiry gets a reply within one working day.

  • Reply within one working day
  • Fixed quote before work starts
  • UK, EU and US hours covered