Writing about the work.

Practical pieces on WordPress, technical SEO, platform choices and frontend craft — the questions clients actually ask, answered properly rather than in 300 words of filler.

  • WordPress
  • Technical SEO
  • Platforms
  • Frontend

ARTICLES

Everything else on the shelf

Written for the person who has to make the decision, not for a keyword. Each one ends where the honest answer ends.

WHAT I WRITE ABOUT

Four subjects, and the work behind them

Everything here comes out of client work rather than research. If an article is useful, the service page behind it is the next thing worth reading.

Technical SEO

Indexation, Core Web Vitals and redirect maps — the foundations, before anyone buys content.

SEO services →

Platform choices

WordPress, Webflow or a custom front end, judged on who has to maintain the site.

All services →

Available for new projects

NEXT STEP

Got a question none of these answer?

Ask it. I reply to every serious enquiry within one working day, and I will tell you honestly if you do not need to hire anyone.

  • Reply within one working day
  • Fixed quote before work starts
  • UK, EU and US hours covered