Practical pieces on WordPress, technical SEO, platform choices and frontend craft — the questions clients actually ask, answered properly rather than in 300 words of filler.
ARTICLES
Written for the person who has to make the decision, not for a keyword. Each one ends where the honest answer ends.
Divi 5 rewrote the Visual Builder and added a Design System. What that actually changes for an existing Divi 4 site, and how to decide if migrating now is worth it.
Read the article →Most WordPress security advice is a plugin recommendation. Here's what actually closes the entry points attackers use, ranked by how much each one matters.
Read the article →WordPress maintenance plans range from free (DIY) to $500+/month. Here's what you actually get at each price point, and what skipping it costs.
Read the article →Both are mature enough to build almost anything well. The decision that actually matters is which set of trade-offs fits how you actually work.
Read the article →A working order to check things in when a WooCommerce store breaks — checkout errors, shipping and tax problems, stock sync issues, and a site buckling under real traffic.
Read the article →The correct order of operations for a hacked WordPress site — the mistakes that make it worse, and how to find the entry point instead of just the symptom.
Read the article →What Webflow's CMS actually is, how collections and fields work, and whether it fits your site better than WordPress — in plain terms.
Read the article →A freelancer and an agency solve the same project differently — different cost, different speed, different risk. Here is how to actually decide.
Read the article →Freelancing since 2017 has taught me what separates a good hire from a bad one — mostly on the client's side, before any code gets written.
Read the article →Most small business sites do not need what they are being sold. Here is what actually matters, and the ongoing costs nobody mentions upfront.
Read the article →LCP, INP and CLS in plain terms — what actually causes poor scores, what fixes them, and an honest answer on what they do for rankings.
Read the article →There is no single number that fairly describes what a website costs. Here is what actually drives it on WordPress, Webflow and custom frontend builds.
Read the article →Every comparison article you find is written by someone who sells one of the three. I build on all of them, so here is the version without a thumb on the scale.
Read the article →Most WordPress speed advice is a list of twenty tips in no particular order. Here they are ranked by how much they actually move the number.
Read the article →Before you buy content or links, find out whether Google can even see your pages. Most of the time that is the whole problem.
Read the article →The traffic drop after a redesign is not bad luck. It is a missing redirect map, and it is entirely preventable.
Read the article →Not a framework argument. The practices that change whether a business website converts, ranks and survives its next developer.
Read the article →WHAT I WRITE ABOUT
Everything here comes out of client work rather than research. If an article is useful, the service page behind it is the next thing worth reading.
Builds, speed work, and the maintenance questions that only turn up after launch.
WordPress development →Indexation, Core Web Vitals and redirect maps — the foundations, before anyone buys content.
SEO services →WordPress, Webflow or a custom front end, judged on who has to maintain the site.
All services →Accessibility, performance and code the next developer can actually read.
Frontend development →Available for new projects
NEXT STEP
Ask it. I reply to every serious enquiry within one working day, and I will tell you honestly if you do not need to hire anyone.
