Kinder City

The design was signed off in Figma before the build began, so the questions left were not what it should look like but what happens afterwards. A nursery group publishes constantly — a setting changes its hours, an Ofsted report lands, a vacancy opens — and builder-made sites are where that goes wrong: each page drifts a little further from the last until nothing matches and every edit needs a developer again.

I built it with Elementor on Hello Elementor, a starter theme that ships with almost no styling of its own. That is the point: the design comes from the build rather than from a theme’s opinions being argued with. The pages the design specified — each setting with its own admissions detail and visit-booking path, Ofsted information a click from the top level, recruitment on its own track — were built to a consistent structure so the group could add and edit without the site coming apart.

• Hello Elementor as the base, so nothing fights the approved design
• A consistent page structure across settings, rather than each one built freehand
• Content areas built to be edited by the nursery’s own team
• Responsive behaviour decided at build time, at widths the Figma did not cover

WordPress with Elementor over a blank starter theme — the combination a non-technical team can actually keep running after handover:

• WordPress
• Elementor
• Hello Elementor
• Responsive build

The nursery group got a site their own team maintains, and Sky Web Design has since built on it with their own theme and tooling. Work that the agency continues to develop after handover is the version of success that matters on a white-label build: they took it on rather than rebuilt it.