Sky Web Design

The agency had their site built as flat HTML files. It looked finished, and it was unusable as a business tool: adding a service page meant editing markup, changing a hosting plan meant editing markup, and nobody who was not a developer could touch it. Converting that into WordPress is not a port — it is a set of decisions about what becomes a template, what becomes an editable field, and what becomes a reusable part, made in a way that survives the agency changing its mind later.

I built it as a custom theme with a companion plugin rather than fitting the markup into something bought, so the structure follows the site the agency actually designed. The two buyer journeys they run — enquiries for project work, self-serve purchase for hosting — sit on one install: hosting plans are modelled as comparable, purchasable products through WooCommerce rather than as a static pricing table, and the front-end behaviour from the original HTML, including the light/dark theme that persists between visits, came through the conversion intact.

• Static pages turned into templates with real editable regions
• Hosting plans as WooCommerce products, so a visitor can buy without waiting on a quote
• Marketing site and storefront on one install, under one admin
• The original light/dark theme preserved through the conversion

A custom theme and companion plugin under Elementor, with WooCommerce for the hosting plans — a stack a web engineering agency can take over and extend themselves:

• WordPress
• Custom theme
• Custom plugin
• Elementor
• WooCommerce
• PHP

The clearest evidence a conversion worked is what the client does next without you. After handover this agency went on refining the design on their own — no developer in the loop, no going back to the markup. The engagement has continued since 2024, which is the other half of the same point.